19 Jun 2026
We are delighted to share that our postdoctoral researcher, Zhuoer Qiu, presented the project “ESG Practices and Sustainable Product Launches” at ISMS Marketing Science Conference in Carcavelos, Portugal.
© LMU
The research explores how firms' ESG practices shape sustainable product launches, contributing to important conversations around sustainability, innovation, and the credibility of environmental claims. ♻️🌍
Congratulations to Zhuoer for representing our research community on the international stage! 👏 We are proud to see our members advancing research that helps build a more sustainable future. ✨